brand urbanity

personal Branding

Our individual clients rely on us to maximize their image, social capital, and sphere of influence.

According to the Association of Image Consultants International, the contemporary practice of image consulting encompasses “A-B-C” or Appearance – Behavior — Communication. Potent impressions, perceptions, and assumptions are formed within the first few minutes of meeting; these must be managed successfully in order to create positive relationships with key audiences. Additionally, many business professionals do not fully recognize the critical image-brand-career connection, but it is a powerful triad that dramatically impacts performance, perceptions, and profits

Appearance is an individual’s visual presentation. How you look matters. Behavior is the way a person acts or conducts her/himself, especially toward others. How you engage with other people will determine your level of success. Communication is the fundamental ability to convey thoughts and ideas clearly, persuasively, and effectively.

Utilizing numerous disciplines, we help you understand how your personal brand is perceived by others. If a gap exists, we’ll address it and ensure that both you and your audiences are on the same page. Everyone should be perceived how they want to be perceived.

People are complex systems. Therefore, personal branding cannot be viewed as a singular activity, such as visual appearance.

Without a strong brand, your business will be obscured by the competition.

We understand that our clients must be taken seriously by their target audiences, especially in today’s competitive business and social arenas. It is vital that the professional’s personal brand aligns with his or her business brand. Disconnects here can erode audience trust and tarnish reputations.

Our inventive approach to personal branding focuses on developing name recognition, credibility, authority, cachet, and reputation. Incorporating personal branding strategies, image consulting, executive coaching, Certified Professional Mentoring®*, and home/office aesthetics, we help our clients hone personal brands that evoke audience recognition and respect.

As part of our exclusive suite of services, clients can participate in our signature “Spotlight” events, hosted networking functions, and small-group seminars. We even offer personal introductions to key business people for select clients.

Brand Urbanity’s personal branding strategies are essential for every professional individual. Our objective is to create favorable impressions and credibility for our clients.

Our expertise encompasses:

  • Visual image and personal style
  • Perceptual management
  • Social capital
  • Leadership development
  • Networking, maximizing the sphere of influence
  • Self-marketing
  • Poise, presence, and demeanor
  • Communication and presentation skills
  • Public speaking and media training
  • Business etiquette
  • Promotional events and networking opportunities
  • Home and office design / aesthetics, to align the personal and business brands
  • We work with motivated, high-potential professionals.

Our clients include:

  • Architects
  • Artists
  • Attorneys
  • Authors
  • Business owners
  • Consultants
  • CPAs
  • Emerging leaders
  • Entrepreneurs
  • Executives
  • High-end Realtors®
  • Interior designers
  • Media personalities
  • Philanthropists
  • Physicians, chiropractors, dentists, surgeons, and other medical / healthcare providers
  • Politicians, political candidates, and other government officials
  • Professional speakers

* In tandem with our partner organization, The Davenport Institute, LLC.